As Culinary Arts 2 students are working through the National Restaurant Association's Marketing unit, they are creating a restaurant concept from scratch, including identifying their target markets, marketing strategies, and menu development. For this challenge, students had to spontaneously create a menu item using ingredients found in our kitchen that would match their restaurant concept and could be prepared within the 50 minute class period. The winner was a Breakfast Burger featuring an all-beef burger served on a toasted English muffin with a perfectly fried egg, cheese, and siracha sauce:
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